We are extremely picky in who we bring on as clients. They have to bring something to the table that's unique if it's going to be a win-win situation. This is the truth in the matter because we, at the end of the day, are performance-based. Explosive growth does not come from being lucky. There's a formula to it that can be cracked. As a team, K&J drills down into these important differentiators. Adam Stinson, K&J's Junior Partner, joins Zen Business for a discussion on the many issues faced when trying to scale and grow. We dive deep into some of the pitfalls of marketing a new product, service or app. And some of the main reasons we don't want to take on certain clients, speak to larger issues being faced across the landscape of start-ups, big brands, and every business in between. In this discussion, we cover red flags we encounter from founders, new companies and app developers, and the issues that arise around misunderstandings of the space or audience they are targeting. Beyond that, we get into the allure of going "viral". This episode dissects the "quest for virality" and the impact this phenomenon has had on marketing and current trends. Adam ponders, "Are you really a good artist, if you can't sell your art?". *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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