Are your advertising campaigns really getting the fattest part of the fish? If your ad spend is returning $0.50, $0.25, or even as bad as $0.10 profit for every $1 you put into your campaign, your business might be leaving big monthly income on the table! Using our proprietary A/B testing methods at our digital marketing firm, K&G Growth Hackers, we are used to getting campaigns to yield at least a dollar or two back for every dollar spent on ads (That’s why we are performance-based). That kind of ROI is what we’ve come to expect, but we’ve hit our share of home runs with $4 - $10 returns (400% - 1000%) on every dollar spent to run ads. How is that possible? In this episode I’ll get into a basic outline of our process to measure campaigns with clearly specified accountability, metrics, and KPIs for a scientific approach to optimizing ad campaigns. This results in getting useful data really fast to know what decisions to make with your budget, so you have market evidence for what ad creatives, keywords, and demos to cut, and which ones should get a promotion and a raise with your remaining budget because they bring in money. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

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