6) Micah McFarlane, CEO Revel Spirits - On Cold Hard Hustle, Raising 8 Figures in Capital and Launching a True "Movement"

About Micah McFarlane, CEO at Revel Spirits Toured with Baby Face as their tour manager as well as managed all aspects of multi-million dollar tours for artists such as Cyndi Lauper, Dwight Yoakam, Bob Newhart and Blondie. He utilized his deep network of artists, celebrities and musicians to launch the Revel Spirits company Raised 8 figure A round and opened their B round at nearly double the valuation Revel Spirits recently won over 10 awards from beverage tasting contests Award winning packaging and design for Revel Spirits featured in Forbes, Cheddar and many more In this episode We talk about Micah's crazy journey of touring with the artists that shaped our generation of pop music, starting a band, and now founding a new class of spirits called Avilas, which fall in the same family as tequila.  He shares knowledge on navigating Hollywood, networking with celebrities and beating hell out of the competition. Official Bio Since 2012, Revel Spirits has been handcrafting super-premium alcohol expressions from 100% Pure Agave grown in mineral-rich soil. Our agave is farmed by hand, and our unique process makes Revel Spirits the first of our kind – ultra-premium, always smooth – an instant classic. Sipping is the New Shot. Micah has over twenty years as an executive in the entertainment industry.  His experience spans logistics planning, contract negotiations, sales & marketing, extensive festival production, sponsorship sales and talent buying.  He is an entrepreneur, co-founding and operating a successful management company, which engaged in active and aggressive promotions, tour coordination, booking, career planning and scheduling.   He has managed all aspects of multi-million dollar tours for artists such as Cyndi Lauper, Dwight Yoakam, Bob Newhart and Blondie. Links Revel Spirits Press Kit

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