Ever heard of a business think tank or mastermind group? Zen Business podcast host Jonathan Maxim has an exciting announcement in this episode. He is putting together a founder’s group for app startups that will include mentorship and education for fellow app founders. In this pod, Maxim cuts through the pedigrees and good-old-boy’s network to tell you the growth recipe that no one outside of Silicon Valley talks about. You’ll learn how to create viral products, leaving open loops, active user growth, social media and user-generated content (UGC) marketing, and elements of virality to grow your app downloads. Monetization is a big key to app growth because it satisfies the requirements of creating value for the user (otherwise it wouldn’t monetize) and keeping up revenue to fund advertising to keep the growth loop going. Don’t forget app store optimization (ASO) and split-testing for app marketing — Listen now for more insight. **** Listen to New Zen Business episodes on Mondays - Available on Spotify, Apple Podcasts, Overcast & More. Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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