The provided text highlights the common pitfall of assuming that a successful domestic brand will naturally dominate international markets. Using the beverage company Liquid Death as a case study, the author argues that global fame cannot overcome a failure to account for local consumer habits, pricing expectations, and retail placement. Strategic expansion requires more than just a viral image; it demands a thorough market audit to identify hidden obstacles like cultural differences and regional competitors. Many executives prioritize speed and intuition over research, which often leads to failed launches and costly exits. Ultimately, the source emphasizes that sustainable growth is achieved only when a business respects local realities and adapts its route-to-market strategy accordingly. Effective leadership involves recognizing these invisible details before attempting to scale across borders.If you like this episode make sure to follow this showFollow ⁠Akos⁠ for the latest strategic frameowkrs on LinkedIn. Contact us with any questions at: [email protected] our website at: ⁠https://www.zenithglobalcommercial.com

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