Why Fonterra Walked Away From a 4,000-Ton Plant | Ep 23

When Fonterra announced it was shutting down its Hamilton canning facility, most saw a factory closure. But insiders saw something bigger: a seismic shift from commodity dairy to high-margin, personalized nutrition.In this episode, we unpack the real strategy behind Fonterra’s move—and what it means for every food and beverage leader navigating disruption. From SKU kill lists to ingredient value stacking, discover how to pivot from volume to value, fast.This isn’t just about dairy. It’s about transformation.We don’t just know food and beverage — we live it.30+ years on the inside.Global networks. Local insights. Fast action.Here’s how we help brands like yours win faster:🧠 Know your market — even down to niche segments like BWD or artisanal cheese🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans💧 Valuate your water source — or position it to command a premium📊 Get clarity, not noise — so you can act with confidence, not guessworkWant in?We’re opening up just 3 new client spots this quarter.Contact [email protected] to explore — or miss the next big wave.Want more insider-level insight?Here’s where to go next:🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

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