In this episode, I talk about why fax machines and paper direct mail are still common in Japan, especially among small and mid-sized companies. Based on my observations, I explain how older business owners often prefer analog communication due to limited digital skills or trust issues with new technologies. I also share why handwritten letters still hold emotional value, and why face-to-face, door-to-door sales continue to work. While digital tools are powerful, I believe it’s crucial to choose communication methods based on who you're targeting. This episode reflects on how tradition still shapes marketing in Japan today.------------------------------------------------------------------------------------------------------●ビジネス日本語学習者のための無料メルマガ講座⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://my162p.com/p/r/odSmegng⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------------------------------------------------------------------------------------

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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