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今周大耳朵

同款衛生紙,酷澎便宜4成!燒錢燒到原廠都怕...「韓國亞馬遜」為何流血低價出貨,也要拿下台灣市場?|編輯室好好說 EP131

17 Apr 2024

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素有「韓國亞馬遜」支撐的酷澎,挾華爾街資金來台大打補貼戰,無論流量、交易金額都稱霸台灣,另一洋派對手蝦皮,母公司去年則首度轉虧為盈,都讓本土兩大電商momo、PChome備感壓力。 酷澎為何選擇台灣市場且非拿下不可?當土洋大戰號角響起、實體電商進攻,電商業者會如何應戰這一場硬仗? 代班主持人 | 今周刊Podcast製作人 張孝瑜 與談人 | 今周刊記者張如嫻 期數主題 | 1426期 一片尿布背後的電商大火拚 --- ★當期雜誌 https://reurl.cc/qVdyd3 ★點連結加入Podcast專屬交流社群https://discord.gg/ZCYX3MseRh -- Hosting provided by SoundOn

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