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台灣中油自2018年以來，陸續在加油站設立咖啡據點，發揮產學合作最大效益，成功創立自有咖啡品牌「CUP & GO」，不僅一年賣出60萬杯咖啡，還培訓專業咖啡師，2022年目標開設100個咖啡據點，究竟台灣中油是怎麼突破轉型瓶頸、創造消費者買單的「泵島行銷」？ 主持人│孝瑜 與談人│台灣中油 油品行銷事業部 多角化發展經營室 游麗惠主任、林永忠組長 本節目合作製播：台灣中油 廣告 -- Hosting provided by SoundOn
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