鳳梨即將進入產季，因臺灣出產的鳳梨因品質好、甜度高，在外銷市場屢屢掀起金色炫風。但在2021年，中國宣布暫停進口，佔總產量1成的外銷鳳梨瞬間無處可售，藉此凸顯了分散風險之重要性。 如何化轉機為新契機，讓臺灣鳳梨擴大海外市場的行銷佈局?在過程中又面臨哪些挑戰？該如何克服?照亮臺灣鳳梨外銷之路，一起來聽聽看台農發董事長洪忠修的精闢分析。 -- 主持人 | 孝瑜 與談人 | 台農發股份有限公司董事長洪忠修 -- 本集重點摘要： ＊中國禁止鳳梨外銷後的其他國家外銷成果 ＊於外銷上的挑戰及須克服的細節 ＊如何透過源頭管理及產銷合作，全面提升台灣鳳梨品質與價值 ＊透過那些創新做法，提高台灣鳳梨外銷市場 -- ＊本節目為行政院農業委員會廣告 -- Hosting provided by SoundOn
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