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老品牌想要推陳出新可不是一件容易的事， 很多老企業總是喜歡強調成立的歷史有多久， 傳了多少代， 過往的榮光有多顯赫．．．． 老，不代表好， 對自己家族重要的事， 對消費者來說一點意義也沒有， 真正重要的還是要回歸產品策略跟行銷如何翻陳出新？ 就從幾個經典案例來聊聊老字號該何去何從才好？ -- Hosting provided by SoundOn
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