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吳淡如人生實用商學院

EP1480【吳淡如】為什麼好像大賺錢,其實卻虧了?

06 Apr 2024

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來聊聊稻盛和夫經營學中的成本概念。 成本到底是怎麼一回事?要怎麼計算成本?這是做生意、做投資一定要知道的事, 日本經營之神稻盛和夫舉例來說明,假設有一個批發價300元的商品, 成本250元,正常的情況賣一個可以賺50塊, 不過由於仿冒品流入市場,售價急速下滑, 如果削價競爭,一個200元可以賣掉, 不過當這批貨放在庫存裡,它的價值就會被以每個250元的存貨成本來估算, 這就會出現看財報好像大賺錢,實際上卻虧損的狀況... 有的3C公司的存貨根本一文不值,卻讓投資人以為他的資產挺多的.. 稻盛和夫的財務分析非常清楚,難怪他可以讓破產公司反敗為勝。 -- Hosting provided by SoundOn

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