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吳淡如人生實用商學院

EP1702【吳淡如X李忠儒】電商經營的底層邏輯 如何賺得少、卻能活得久?

29 Sep 2024

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會員制的大賣場Costco,有一個很特別的經營策略:毛利率一律控制在14%以內, 要是有商品的毛利率超過14%,還必須送董事長同意, 這種薄利多銷的策略不正是電商思維嗎? 最近國民成衣品牌Lativ創辦人也說:「打算再把毛利降一點。」 大部分的人做生意都想多賺一點,為什麼有人會想著怎麼賺少一點? 這一集邀請老電商品牌戀家小舖創辦人李忠儒來聊聊電商經營的底層邏輯... / 碧耐絲泡泡染15周年慶大方送!不含阿摩尼亞、不傷頭皮,染一次頭髮只要$50 up,15分鐘輕鬆還你一頭烏黑亮麗的秀髮,瞬間變年輕!優惠網址👉https://reurl.cc/Mj9Y6m -- Hosting provided by SoundOn

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