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吳淡如人生實用商學院

EP1800【吳淡如】泡泡瑪特的小怪物 創造了五百億市值

17 Dec 2024

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泡泡瑪特是一間新崛起的潮玩店, 也許你會覺得很好奇,這些造型可愛的公仔到底誰在買? 根據統計,潮玩的消費者年齡大約落在15-40歲, 其中有63%以上是有大學學歷的高學歷消費者, 就連國際巨星BLACKPINK的Lisa也不敵其魅力,迷上人氣角色Labubu, 到底泡泡瑪特是怎麼靠著這些可愛的「小怪物」創造出五百億市值? -- Hosting provided by SoundOn

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