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他曾是購物台的知名廠商，在電商崛起的浪潮中果斷轉身，創立屬於自己的保健品牌。 新普利（上市櫃公司軒郁）創辦人楊尚軒分享， 當他們成功邀請孫藝珍、宋慧喬、木村拓哉等國際巨星代言時，連業界都驚訝不已。 他坦言，這些巨星對品牌的選擇極為謹慎，從接洽到簽約往往要花上一年以上，一次請到三個不是故意的，但是他的慷慨付出也讓人刮目相看： 他想讓台灣本土品牌在國際間站上更高的舞台。 國際巨星的代言對銷售有顯著的影響嗎？ 相信你也想知道。 更重要的是背後的策略到底是如何盤算的？ -- Hosting provided by SoundOn
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