「三兄妹共同創業不容易，一路歷經各種困難與波折！」這一集邀請WIWI溫感衣營運長何家瑋，來分享三兄妹創業的故事！ 她談到，15年前創業初期，為擴大事業前往大陸設廠，因不了解工廠管理，加上女裝市場變化大，無法銷掉多餘的庫存，導致週轉不靈，從一開始的3、40個員工，最後僅剩兄妹三人，虧損上千萬收場，甚至被迫賣房變現。 後來兄妹因不捨父親罹患糖尿病所受的手腳冰冷之苦，興起了在台開發保暖布料、創立自有品牌的念頭，在三兄妹的攜手合作下，靠著實體與線上經營，以及嘗試各種不同的行銷策略，讓溫感衣打響市場名號，更創下商品總銷量破百萬件！一起來聽聽三兄妹一路以來創業的勵志故事！ / 台灣廠商誠懇製作， WIWI發熱衣、石墨烯內褲、抑菌除臭襪、壓力褲，暖心推薦: https://bit.ly/3WmZ74H 客服專線：02-2602-6810 -- Hosting provided by SoundOn
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