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「賣水」這個家家戶戶都有的東西，你覺得會賺錢嗎？ 這集來告訴你，什麼是行銷的底層邏輯？ 這是企管專家的一篇文章， 人買東西追求的兩件事，極致的效率或提升儀式感， 水有一瓶10塊，隨處可以取得又便宜的礦泉水， 也有一瓶120元，玻璃瓶裝在頂級餐廳才能喝到的礦泉水。 在光譜兩端的市場定位，都可以賺到錢， 但試圖走中間價位好經營嗎？ 掌握好行銷的底層邏輯很重要！ 讓你在設計商品、寫文案、做行銷、當銷售時， 很快抓住消費者的痛點，成功的賣出產品。 -- Hosting provided by SoundOn
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