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節錄自彼得·提爾和布萊克·馬斯特斯的《從零到一：打造未來新世界的筆記》，探討新創公司如何創造新事物，並強調了科技與全球化這兩種不同的進步方式，其中科技被視為從「無」到「有」（0 到 1）的垂直進步。文章批評了競爭的有害性，認為獨佔是成功企業的特徵，並闡述了企業如何透過專有技術、網路效應、規模經濟和品牌來建立獨佔地位。此外，作者也探討創始人在企業中的獨特作用，以及他們如何與機運抗衡，並強調了明確的計劃和尋找鮮為人知的「秘密」對於未來發展和企業成功的重要性。
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