一個新品牌要從無中生有最難的就是『品牌定位』，就像從平地開始蓋房子，很難想像將來房子蓋好後的樣貌，所以在品牌規劃的初期我們就必須將品牌就定位，以便日後所有參與建立品牌的單位對焦，並且建立品牌一致性的辨識度。本集分享品牌定位心法，怎麼從看似什麼都沒有階段，循序漸進地找出品牌該有的形象。 ? 本集重點找出品牌定位是品牌具象化的第一步向內收集資料比向外收集資料更重要從小處著手：個人品牌vs商業品牌實例分享 --- ? ? ? 歡迎加入『人類圖自學筆記』不公開社團 定期分享文章，國內外人類圖知識分享、主題式導讀、工作坊，課程等訊息 https://www.facebook.com/groups/895586138155976 ✨ 通關密語：anca ? 一對一人類圖家教課程，請私訊IG或FB Instagram https://www.instagram.com/anca_lovearth/ Facebook https://www.youtube.com/channel/UCmikyA58KvwTAL7oT03w_OA ? 商業/個人品牌服務 Instagram https://www.facebook.com/newcotw/ Facebook https://www.instagram.com/newco.creative/ ? 聽眾來信/合作邀約 [email protected] ? 歡迎斗內我製作更多優質好聽的節目！ https://open.firstory.me/join/msanca 如果你喜歡這個頻道，歡迎在各個平台按下訂閱，這樣你才能在第一時間收到新集數的通知，如果你是在Apple Podcast聽到這個頻道，請幫我評分並且告訴你的聽後感。 Powered by Firstory Hosting
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