🌊 **EP03 來賓介紹 **🌊 Jason ： Martech(SaaS) 資訊科技業的專家，擁有近 2 年的 CSM 經驗 主要負責的產品是 Customer Data Platform (CDP)。在本集節目中，Jason 將分享他如何在快速發展的行銷科技領域，運用 CDP 幫助企業更好地了解和管理客戶資料，提升客戶體驗。他的深入經驗和獨特見解將為大家帶來寶貴的實戰技巧。 Sally ：來自行銷科技領域，擁有近 3 年的 CSM 經驗 同樣專注於 Customer Data Platform (CDP)。在節目中，Sally 將和大家分享她如何運用 CDP 幫助企業達成更精準的行銷目標，並透過數據分析為客戶提供最佳的策略建議。她的豐富經驗，絕對是本集節目的亮點之一！ 🌊 本集亮點 🌊 ❍ CDP是什麼？解決數據孤島 ❍ 客戶為什麼要把數據收到CDP ❍ CSM像客戶的守護者？守護誰的荷包？ ❍ 在第一線接觸市場最了解產業 ❍ AI的出現CSＭ如何面對？ https://www.instagram.com/csm.wavemakers?igsh=ZzQ1OWxjYWVxMzRr -- Hosting provided by SoundOn
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