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新書快報。The Book Reviewer @ Taiwan

從零開始讀懂消費者行為 商周出版 說書人呂維振 明星代言人的魅力能產生光暈效果,提高產品的銷售量,但若代言人接的廣告很多很雜,就起不了這個效果了。 周詳 新書快報

19 Jan 2022

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為什麼賣場一進門的位置多半擺的是生鮮食品?研究發現,顧客若是一開始採購了生鮮這類感覺起來較健康的貨品,待會兒走到所謂的不健康食品的貨架前,較能心安理得地多挑一些零嘴、餅乾之類的產品回家。 請我喝一杯茶 https://www.paypal.me/Dailybook

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