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"柠檬变成柠檬水"中文商业播客(Chinese Podcast)

Episode 37: “1月1日不接受新会员”,高端健身品牌Equinox的这梗玩得高级吗?

13 Jan 2023

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Send us a text北美高端健身品牌Equinox在1 月 1 日当天宣称不接受任何新会员,并且在社交媒体上发布了这样一个口号,"We don’t speak January”。这个营销宣传一出现,就立即招致很多批评和赞扬。有些人指责Equinox是在“羞辱讽刺”那些试图希望以更健康的生活方式开始新的一年的人,赞扬的人则认为这是一个超级聪明,超级大胆,非常符合Equinox的品牌精神。在最新这一期的“柠檬变成柠檬水”播客里,主持人俞骅和Poy Zhong邀请了柠檬水播客的regular嘉宾Frank Zhang一起讨论Equinox的最新campaign,欢迎大家收听!收听方式:请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等,搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!

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