Send us a text在这期《柠檬变成柠檬水》中,我们聊聊品牌在公关危机中的生存与修复。 从罗永浩与西贝的“预制菜之争”,到始祖鸟与蔡国强的“升龙”风波,再到加拿大邮政的罢工事件,主持人俞骅和Poy Zhong邀请市场与传播专家 Dolly Shao 与我们拆解这些热门案例背后的公关逻辑。 当危机来临,品牌该如何回应质疑、重建信任、甚至化险为机? 危机不是灾难,而是一场关于真诚、透明与责任的考验,欢迎大家收听。请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等,搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!
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