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大手の安さ・効率には敵わない。じゃあ、個人店はどう生き残る？どう戦う？今回は、広島で自転車ショップを運営している榎本が、「個性で勝つ！」をテーマに語ります。お店のブランディング、情報発信、接客の工夫…すぐに実践できるヒントも満載です。
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