当前形势下如何做好年度营销规划？如何针对重点客户开展深度持续经营？如何提升商机销售转化赢单率？营销的本质是生产关系，决定这种生产关系的生产力又是什么？本期对话中，销售罗盘创始人夏凯，将围绕“新时代企业级销售人效与绩效提升策略”展开分享~01:19 新时代企业级销售人效与绩效提升策略6:15 误区：过于关注产研，忽视企业经营综合效益9:08 找到组织的平衡状态，明确企业定位11:32资本效率低，要构建给客户创造价值的能力14:24 精准定位细分目标客户群，切忌盲目扩张21:13 营销的本质是生产关系，要通过营销构建新型服务关系27:38 老炮慎用新枪，要重视两大核心能力：产品力、客户力30:33 衡量企业级销售的人效的三个关键指标35:49 销售的核心&提升赢单率的关键点40:01 顶级销售真的不可复制吗？如何提升整个销售团队战斗力？相关名词：OKR：（Objectives and Key Results ） 目标和关键结果KA 销售：（Key Account）重点客户SOP：（Standard Operating Procedure）标准作业程序，指将某一事件的标准操作步骤和要求以统一的格式描述出来，用于指导和规范日常的工作。MTL：（Market to lead） 是一个流程和方法论SQL：（Sales Qualified Leads）销售合格线索
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