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狗熊有话说 / BearTalk

496 / 瑞幸咖啡 app 的设计师使用体验(英语)!- China's Super Coffee App

17 Jul 2025

Description

当你把“游戏化玩法”、超快配送、以及平价咖啡放进一个App里,会发生什么?你就得到了——瑞幸咖啡,中国最大的咖啡连锁品牌,全国门店超过 24,000 家。在这期视频中,我将带你完整体验一次在瑞幸App点咖啡的全过程:从打开App、选择咖啡,到到店取杯。作为一名产品设计师,我也会从设计视角出发,分享这个App为什么对中国用户这么好用、而对外国用户来说可能信息量太大、容易迷路。我们会一起看看:- 游戏化设计与积分激励的魔力- 大规模的个性化体验是怎么做到的- 如何用巧妙的UX设计提高用户留存和商业转化- 以及这个App在可访问性(Accessibility)和隐私方面还存在哪些不足如果你对**设计、科技或产品策略**感兴趣,这段拆解应该能给你带来不少灵感——不管你是在做App,还是在重新思考客户体验。Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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