欢迎来到与《津津乐道》串台节目的下集。在上一集（传送门：https://www.ximalaya.com/album/3785430）中，我们和@姝琦_津津乐道 一起，从马拉松赛事中"数鞋"这件"奇特"事情说起，聊了近些年国产运动品牌借力马拉松赛事快步发展的相关话题。在这一集中，我们从"安踏帝国"谈起，盘点大大小小运动品牌在营销过程中是如何结合自己的品牌特点，通过不同的路线来吸引并打动销费者的。赞助国家队、收购成熟企业、从传媒开始做装备、用直播带货来养活品牌、主打高性价比......这些方式在全民跑步热潮持续升温以及技术进步的双重助推下，都为品牌们带去了流量和销量，而同时也为运动人群带来了更多的装备选择。一起来听听，这些行业中"离钱最近"的运动装备品牌是如何借势发展的吧。=======================微博 / 小程序 / 服务号 / 小红书：@跑者日历公众号： 跑者日历RUN365各音频及播客平台：跑者日历跑者日历播客矩阵：跑者日历/装备说/PB计划/跑圈速递商务合作请添加微信号：janicegooner加入听众群：请添加客服微信号 run365cs=======================
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