北马举办以后，各大比赛也纷纷重启，上周末的杭马、成马也都顺利举行，可以说是非常振奋人心。不仅跑者高兴，各大运动品牌也开心的“卷”起来。网络上流传出的一份总结告诉我们，接下来的比赛中，品牌们纷纷发力，通过给装备、发奖金等等模式吸引跑者加入其战队，在比赛中为期宣传造势。乍一看，这绝对是跑着福利，但实际对比下来，没有实力的跑者只能靠边了。但实际上，到底哪些人才是真正的消费者？这些所谓“福利”能给品牌带来预期回报吗？除了令人眼花缭乱的活动，还有哪些点是我们作为普通跑者更为在意的、真正能够提升品牌本身认知度的因素？今天我们就一起来聊聊。=======================微博 / 小程序 / 服务号 / 小红书：@跑者日历公众号： 跑者日历RUN365 各音频及播客平台：跑者日历跑者日历播客矩阵：跑者日历/装备说/PB计划/跑圈速递=======================听节目的同时，也欢迎大家进入我们的听众群一起交流。您可以通过添加客服微信号：run365cs ，拉你入群。期待你的加入，一起听，一起跑。
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Before the Crisis: How You and Your Relatives Can Prepare for Financial Caregiving
06 Dec 2025
Motley Fool Money
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
Anthropic Finds AI Answers with Interviewer
05 Dec 2025
The Daily AI Show
#2423 - John Cena
05 Dec 2025
The Joe Rogan Experience
Warehouse to wellness: Bob Mauch on modern pharmaceutical distribution
05 Dec 2025
McKinsey on Healthcare