Description
希少性の原理はチャルディーニによる「影響力の武器」（説得するテクニック）の一つ。 需要より供給が少ないと、価値が高くなる、または高いと感じるというものです。 希少性の原理が生じるのは、「手に入らない可能性への恐怖」から。つまりは「失う恐怖」だから、かなり強いといえます。 「量による希少性」と「時間による希少性」の2つに触れていきましょう。
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