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超リアルな行動心理学

#040 初頭効果と親近効果、どっちが強い?

16 Jun 2022

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初頭効果は、物事の最初が印象に残りやすい傾向のことで、親近効果は逆で、物事の最後が印象に残る傾向のことを指します。 つまり、第一印象と別れ際どちらが印象に残りやすいのでしょうか。カリフォルニア大学の実験も踏まえながら考察していきます。

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