Description
おとり効果とは選択肢がいくつかあると買いやすくなる心理のことです。 30年前、ホームベーカリー（自宅でパンを作るマシン）の初代機種がまったく売れなかったのに、上位機種を発表した途端、元の機種が売れ出したという事例を紹介します。 ほかの選択肢を並べられると、「ホームベーカリーを買うかどうか」から「どっちの機種を買うか」に問題がすり替わるので要注意です。
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