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「熱いけどおいしい」と「おいしいけど熱い」、あなたはどっちを言いやすい？ ちょっと前に出てきた「初頭効果より親近効果のほうが影響が強い」の実践編です。 「AだけどB」と2つのコメントを並べた時、後に挙げたBのほうが本音（言いたいこと）として伝わり、印象に残ります。 しかも、発言者に対する印象にもなる。自分にも相手にもプラスになるように、「ネガティブだけど、ポジティブ」の順にいう癖をつけましょう。
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