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消費者研究の専門家ジョアン・ペックとスザンヌ・シューの発見によると、お客さんが商品に触るだけでその商品に対する価値が高まることがわかりました。 売上に悩んでいるなら「とりあえず試してもらう」「とりあえず触ってもらう」方法を考えてみましょう。 リアルな体験の価値は思っているより影響力が高いものです。
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