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超リアルな行動心理学

#114 保有効果で惜しくなる心理とは

16 Nov 2023

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保有効果とは、自分が所有したものに価値を感じて、手放すことに損失を感じてしまう損失回避の心理のことです。人間は「手に入れるメリット」よりも「失うデメリット」を強く感じる傾向があります。

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