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超リアルな行動心理学

#148 自分との距離が遠いと差を感じない双曲割引とは

11 Jul 2024

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「遠い将来なら待てるが、近い将来ならば待てない」法則を、行動経済学の用語で「双曲割引」といいます。時間以外でも心理的、物理的距離でも同じことが起こります。

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