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シンガポールでポイ捨てに罰金を科したら違反者が逆に増えたことがあったそう。これは以前に取り上げたアンダーマイニング効果であり、外発的動機づけ（ご褒美）が内発的動機づけ（意欲、関心、達成感、満足感など）を失わせてしまう話です。
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