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「この人が勧めてるなら本物」と思って買った商品、実はステマだった…そんな経験ありませんか？それ、ハロー効果に影響されていたのかもしれません。今回は、有名人のイメージが私たちの判断に与える影響と、ステルスマーケティングの仕組みについて考えます。
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