Description
「コブラ効果」とは報酬が逆効果になる現象で、インドでのコブラ退治策が裏目に出た話や、自分へのご褒美が習慣化を妨げる例を紹介。人を動かすには、外的報酬よりも「行動自体の楽しさ」を育てる視点が大切です。
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