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近日，尼尔森发布《中国马拉松人群与消费洞察报告》。数据显示，2019年，中国跑者平均花费为11418元，主要花在跑步装备和赛事开销上。有51%的跑者声称自己在马拉松上的投资多于往年，年轻人的消费意愿明显更高，更愿意为跑步进行服务和知识付费。高收入人群仍然是消费主力，消费水平也有所增加。2020年至今，相信不少跑者的“兴趣基金”还都没有花出去，应该也迫不及待的想要花出去。上半年即将结束，无赛可比的跑者们此刻似乎可以期待一下下半年各类赛事的逐渐恢复，不管是装备上的投入，还是参赛，都可能会迎来一个比较大的波动。今天我们就一起来聊聊跑步消费这个问题。
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