本期节目邀请到中国越野跑装备品牌奥尼捷（AONIJIE） 的创始人徐志慧（网名：胡大） 和产品负责人小Q。我们一起聊了聊：- 一个起源于户外爱好者网名的品牌，如何用十年时间将产品卖到全球58个国家？- 与国际顶级赛事UTMB合作背后，是蓄谋已久还是机缘巧合？- 在早期被诟病“有模仿痕迹”的阶段，奥尼捷如何通过“死磕”产品细节实现逆袭？- 为何坚持“小而美”的路线，专注“与走路相关”的领域？- 未来在市场与产品上，还有哪些新计划？徐总也分享了品牌出海的故事、产品研发中“开模开到肉疼”的经历，以及他们“做的比说的多”的实在品牌哲学。=======================微博 / 小程序 / 服务号 / 小红书：@跑者日历公众号： 跑者日历RUN365各音频及播客平台：跑者日历跑者日历播客矩阵：跑者日历/装备说/PB计划/跑圈速递/首百计划商务合作请添加微信号：janicegooner加入听众群：请添加客服微信号 paozherili
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