UTMB之所以如此成功，和媒体的报道是分不开的。而当UTMB最初寻找中文媒体的宣传渠道时，却遇到了几乎无人知道这个赛事的尴尬境地。时间快进到今年，我们可以看到，中国有许多媒体机构都出现在了霞慕尼，争相进行相关的报导。作为中国UTMB公关负责人的李晟，以及最早报道UTMB的三哥，一起见证了整个的发展过程。随着UTMB在中文语境中知名度的提升，也吸引了越来越多中国运动员的参与，他们在这其中的表现也是日渐成熟以及国际化。那在这个过程中有着怎样有意思的故事，一起来听听他们的分享吧。=======================微博 / 小程序 / 服务号 / 小红书：@跑者日历公众号： 跑者日历RUN365各音频及播客平台：跑者日历跑者日历播客矩阵：跑者日历/装备说/PB计划/跑圈速递/首百计划商务合作请添加微信号：janicegooner加入听众群：请添加客服微信号 paozherili
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