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这是关于最近我们看到的四场赛事而引发的讨论。运动品牌为什么要组织或赞助赛事？在不同的组合形式中，我们更希望看到品牌如何去成就赛事？做一场落地活动最终能为品牌带来什么？本期聊到的品牌分别是：索康尼，迪桑特，Hoka和adidas Terrex。依然是一期没有大纲和文本的闲聊局，站在旁观者的角度，我们谈了一些自己的看法，讨论非常主观，但无恶意。一切能够把目光聚焦在运动者身上的品牌行为，都是值得肯定的，希望通过品牌和赛事方的共同努力，让热爱运动的人能够有机会体验更多好的赛事文化，运动品牌也能靠专业的运动产品吃饱饭、活得好。我们爱大家。
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