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在一周前，伦敦马拉松基普图姆的违约风波引来了跑圈的热议。今天我们俩也想来聊一下我们的观点。此外，也延展出我们对中乔、安踏等一众国产运动品牌的看法。在打造品牌力的道路上，这些起步最早的品牌，还是有很长的路要走。我们作为行业工作者和普通消费者，都真诚希望看到国产运动品牌能知行合一，能通过深耕“品牌”和钻研“产品”赢得消费者的尊重，而不用一味营销民族情节。
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