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Aaron Fulkerson

๐Ÿ‘ค Speaker
272 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So what we do is the content that both the employees of the company as well as the customers of the company need to be successful with the products that they sell, that's what we optimize for them.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I guess the term du jour is artificial intelligence.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We absolutely apply machine learning to how we organize and algorithmically restructure the content.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Uh, but we're an end to end solution that allows our clients to either ingest the content they already have, but also author and publish the content across the entire customer journey.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, it goes back to a really specific thing.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

It automates the entire customer support experience.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Yeah.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So the, the, if, if you're like, uh, um, I know that for your audience, there's probably a lot of SAS, uh, companies that are people who work in SAS companies that are watching.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And, um, you know, an entry for a SAS company might be $50,000 annually.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Uh, then we have customers that pay us well into the seven figures for a mind touch deployment.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

That's on the low end.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

That's on the extreme low end.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Yeah.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, we have a product that's specifically geared for growth stage software companies, which I bring it up here because from my understanding of your audience, there's probably more of those.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So a more typical deployment would look like a Whirlpool and Electrolux.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And we're powering these global brands.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And we power the agent experience for content, the customer facing, the partner, the field service.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And those deployments are well into the seven figures.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Well, that's a bit of a loaded question because MindTouch originally started off as an open source project.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

so my my good friend steve and i we started the company we used to work in in research at microsoft and originally it was a hobby we're like hey there's no good technology for driving self-service so let's build something this is an open source project and it was became wildly popular in fact it was in the top five open source projects in the world doing thousands of downloads every day and