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Aaron Fulkerson

๐Ÿ‘ค Speaker
272 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We did that back in 2000.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Well, we shipped the first version of the open source code in 2006.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And then we released our first cloud version of the product in 2011.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

The pricing, the cloud version 2011.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

When did we introduce pricing?

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, we started selling a support subscription on our free open source software in 2008.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

But that was, I mean, it was more of a developer toolkit and very, very different from what we do today.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Well, I mean, it's less relevant now.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So Matt's a great guy, and he was one of the few who traversed that successfully.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Most don't, right?

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, they just don't.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And I don't know that MindTouch did.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

I mean, we never, like when we made the transition from our open source offering to our cloud offering, the people who were doing the open source were mostly developers and IT guys.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And the last thing they want, I mean, their job was to maintain the servers that ran MindTouch.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Sure.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So,

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We used to take all of our source code and release it to the public for free.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And we even took it one step further.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We would package and test our product.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

This was up until 2010.