Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Aaron Fulkerson

๐Ÿ‘ค Speaker
272 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Um, and my numbers are a little fuzzy cause it's okay.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Yeah, we built a product that we released for free.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We sold a support subscription.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And then open core was we kept some features as part of a commercial offering.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

You wanted some of the more sought after features, you had to buy the commercial version.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

We introduced that in 2009.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And then

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

what became clear was that we just, the economics of open source really can work as a business model, as a way to drive down customer acquisition costs if you're talking about infrastructure.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

But I am unaware of it ever working as a way of, as something that's powering the business model when it's a business application.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So to get to your question about when we released the cloud product,

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

and this ties in with what Matt talked about when he made the transition from an open source product to a hosted right cloud hosted product.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Um, the thing that we went through was we, we turned our back on this massive global community that had, I mean, hundreds of millions of users and tens of millions of deployments.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And it was, it was, um, it was difficult because we had a business that was doing a few million in revenue and, um,

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

a very large, passionate community of users.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

But the bottom line was, like, I'm eating Top Ramen and trying to support my family.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And, you know, it wasn't a viable business.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

It just was not a viable business.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

So what we decided to do was to launch the cloud offering.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

And it was a good thing we did.

SaaS Interviews with CEOs, Startups, Founders
977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+

Things really took off at that point.