Aaron Harper

I'd be like, great.

Like you have no, no use for me.

Like I'm, I'm literally the franchise.

I'm going to franchise a business in this space.

And the problem is, is that it's a completely new business that they don't know how to start.

Like it's very, it's a very difficult business franchising in general because

But there's an art to it.

There is.

It's an art science.

There's like politics.

There's like legal.

There's so many like regulations around it.

Like it's just like it's a very difficult business.

And it really you need to get 100 open units for the model that really even fundamentally makes sense.

franchise a hundred sixteen percent of all franchises get to a hundred units yeah wow so it's like it's it's a very slim chance it's going to work out for your average person who's never done this before and so the way to make it work is to have someone who's fully invested majority owner putting everything on the line to make the brand work

And then someone who's fully invested in their location, making sure that that becomes the replicable model for all the franchisees that are buying in.

And unfortunately, that structure doesn't happen all the time when it comes to franchising, because it's a guy who has a great milkshake business who's like, I'm going to franchise my milkshake business.

And he's good at making milkshakes.

He's not good at building a franchisor.

Right.