Franchise Secrets: From 0 to 326 Units in 18 Months | Aaron Harper
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part that people don't understand about franchising there's the power washing business and then there's the franchise business those are two completely separate businesses they take different skill sets different capital requirements different infrastructure everything is different i don't pretend to know how to own and operate a power washing business that I've never learned anything about or an HVAC business I've never learned anything about. What I do know is how to create a franchise business that can replicate any other business that has the right systems and processes in it. Hey, I want you to keep running your great business and your business is so great that I want to put it in every single market across the country and potentially across the world.
Before we get into some of the parts that I really want to examine today, for my audience's information, just give them like the quick Tencent tour, right? We don't have to go back to childhood or anything, but just give them some relevant highlights. And then I want to get into the meat and potatoes here with you.
Sure. So I've been in franchising for years. People often don't know what franchising is, but franchising is this kind of small industry that leads. Small group of people, it seems like, that lead a large industry of franchise brands, not just fast food. That's only about 50% of franchises out there. I specialize in home and commercial service franchises and have had the opportunity now to help build three home and commercial service franchises to become the largest brand in the world in that respective industry. So A carpet and floor cleaning brand that we helped build to about 3,000 units, 55 countries. Then a drywall repair brand that I built from 98 units to 323 units nationwide in about two years.
And then decided to venture out on my own instead of working for other people and making them a bunch of money. I was like, wait, I can do this on my own. and looked at a bunch of different brands to franchise that were non-franchise that had good bones that I could replicate. And I met the founders of Rolling Suds in September of 2022, and it was the best business that I looked at. Family business from, you know, started in 1990, focuses on residential and commercial power washing and specifically those services. And I knew I could kind of replicate it in any market. So I raised capital. I acquired the brand in January of 23. We took the brand to market that year. And since then, we've grown to 326 units operating in 35 states with 115 trucks on the road.
So what I love about the space that you're attacking specifically, and I have so many questions around franchising and Um, and, but I love that you're attacking these, we'll call them like physical businesses, right? Yeah. With everything that's coming with AI. I mean, you look at, you know, you just go to McDonald's, right? I mean, that business is changing rapidly. I mean, it's a franchise, but like it's changing rapidly with the way AI does things. I was in one the other day that was like brand new or looked brand new, or maybe it was a full remodel that like there were, there was only one person in back handling the food and all the orders were being taken by a machine. So instead of like six people, there's only one.
I mean, there's so much, but with what you're describing, you know, these are businesses that will not be replaced by AI. I mean, AI for the foreseeable future, hopefully in our lifetime, AI is not repairing drywall. It's not, you know, power washing outside of buildings. It's not doing these different things. It's not carpet cleaning.
Yeah.
So was that part of your methodology? Was that something that you considered when you went into the space?
Yeah. So like I specifically like blue collar businesses because they're need based. They'll happen no matter what. And technology will only continue to get more and more advanced. And and so my thought was, well, hey. This is a space I've been in. It's even more of a safe space to be in now than it was, you know, when I first started due to a lot of these technologies.
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