Aaron Harper

And that's how the model works, right?

Like you have to, and so what we're obsessed with is how do we increase the cash on cash return for the franchisees that come in and open this business for 350 or $400,000 to get started, right?

So how do we help them get to a point where their investment makes sense faster?

And so the entire time that we've been running this company, it's always how do we condense the path

to profitability and return because, um, and, and so you, you basically, you, you create systems, you tweak the systems, you better the systems.

And then that time and time just continues to get more and more compressed when you launch a brand and you have your first ever franchise training, um,

you have no clue how long it's going to take.

You have ideas, but like up to the franchisees to execute, like truly.

And so now we have 136 trucks on the road in 37 States owned by franchisees that have two, three, in some cases, four or five or six trucks.

And, um,

And they have scaled their businesses.

And we've continued to invest pretty much every single dollar that we've gotten back into increasing systems to continually condense that timeframe such that we have franchisees now that launch and they have contracts booked before they go to training.

Like literally.

Wow.

We got them contracts.

All they had to do was buy into the brand.

exist, breathe, like, and then they can't just work.

And it's because we've invested significantly into resources for national accounts to generate business for franchisees before they even open.

So this is probably the hardest thing for most franchisors who don't have experience in franchise sales to do.

They don't know who to identify, where to find them, how much they need to pay to acquire them.