Aaron Lifshin

And we're using a similar thing to spread inside of an enterprise where one department head will bring the technology in and use it for their meeting, but somebody else attends.

So then they bring it into, they want to have it in their meeting as well.

And so as we spread, then that revenue, of course, scales up with the usage.

Uh, that is about our, uh, our average value, but that includes all of those one-offs.

Um, so for the larger enterprises, um, our price point is, is, uh, closer to 4k.

Well, that's the goal.

Uh, you know, that's the goal.

I think the event space is one-offs and there is a lot of people that just needed for that, for that one time.

Um,

And we see a lot of downward price pressure as well with a lot of entrance into the market for those single events.

But the goal always is to build a relationship, identify those agencies that are going to do more events and that have a more sophisticated clientele and then bring

bring that relationship forward and get them to come back.

That's certainly something we're working on.

Yeah.

I mean, that's a challenge and we do it with some manual work, especially

there's turnover in those companies potentially.

So you might get somebody coming in with a different email.

So what I do is I just, you know, I have admin matching those up.

And as long as the domain is the same, then it'll get matched up.

And then also, you know, there's the question of churn.